Cooking a Fresh Idea



Since the 1980’s TOTO IMAGES has been the go-to marketing agency for Market Segmentation Strategies serving fortune 500 and international corporations. Today, 28 years later, our agency provides an ecosystem of award-winning integrated-marketing services to a multitude of industries including fashion, tech, travel and health. Our capabilities extend to Fortune 200, Hi-Tech start-ups, tourism boards, government agencies and academic institutions.

Insight: Market Research, Consumer Insights, Brand Style Guide, Culture + Trends

Strategy: Brand Strategy + Positioning, Unique Selling Proposition, Consumer Engagement, Asian Market Entry

Identity & Design: 360 Degree Branding, Copywriting, Storytelling, Marketing Collateral, Packaging, Trade Shows + Conferences

Events: Healthcare + Health Tech, Start Ups, Entrepreneur, Marketing, Digital Media, International Summits, Financial + Investment, Fashion Tech, Food Tech, Non-Profit Fundraiser

Venues: Times Square Space, Gotham Hall, Cipriani, Waldorf Astoria, Hyatt Hotel, Guastavinos

Logistics & Management: Site Selection, Contract Negotiation, Artistic Direction, Registration, Communications, Sponsor/Exhibitor Management, Financial Management, VIP management + Keynote Speakers, Blueprinting Core Offering, Vendor Acquisition + Management, Transportation + Production, Catering


Here are several of the many works we done for our clients.



TOTO IMAGES has a rich history in New York. However, we're more than a successful award-winning agency, we're a trusted business partner and to us, that's invaluable. Our clients rely on TOTO IMAGES to cultivate creative brand experiences, manage global conferences, facilitate new cross-cultural ventures, provide leadership and differentiate brands in the marketplace.

Our humble beginning 28 years ago started with one man's vision. Andy Lun, Founder + President started his creative career at Young & Rubicam, serving giant brands such as USPS, Adidas, USA Today and Ford Motors. When he established TOTO IMAGES in New York City, his background in serving Fortune 500 companies helped to set a gold standard for service and creativity. From inception, the firm won prestigious awards for brand identity, advertising, packaging and environmental design. Two decades later, TOTO IMAGES follows Andy's original vision: always help the client succeed.

You should expect creative solutions from any design firm. That said, at TOTO IMAGES, we never forget about precision execution. We listen hard. We offer integrated solutions. We keep costs manageable and most important - we deliver results.

Our Team

Meet the wonderful people that makes TOTO IMAGES

Andy Lun

Andy Lun


"I started my career at Young & Rubicam, New York as Senior Art Director right after I earned my Master Degree from Pratt Institute. Later on, became creative director at Hill & Knowlton. I founded TOTO IMAGES in 1987 and managing an award-winning agency with the client from Fortune 500, SME, and Institutions. I enjoy the challenges and changes in this business world, which keeps me going, day after day!"

Yvonne Liu

Yvonne Liu

Account Director

"One of my roles is a problem solver. I analyze the market places and help advertisers to develop business goals for their goods and services. I work with the creative teams’ effort with advertisers’ needs, from leading the first meeting on a new account to researching media outlets for a campaign. I maintain relationships with executives of client businesses, oversee the agency’s account team across all disciplines and develop strategies for clients."

Kenneth Chiu

Kenneth Chiu

Creative Director

"I always try to maximize the impact of the advertising messages through the use of a range of media, from traditional to social media. I combined my creative thinking with factual analysis to develop appropriate strategies to ensure that campaigns reach their target audiences as effectively as possible. With the great support from my teammates, we created many great masterpieces!"


  • American Graphic Design Awards

  • Art Director Magazine Creativity Awards

  • Association of Graphic Arts Awards

  • Clio Awards

  • DESI Awards

  • Telly Awards

Trusted by

united healthcare

phillip morris usa
bank of china
new york life
industrial and commercial bank of china

Contact Us


118 Baxter Street, #505, New York, NY 10013